In the NIL era, the players are hired guns, looking for the best payday.  I would submit that almost exclusively, kids could care less about the school and it's history and traditions, and whether they really want to go to school their or get an education their and if the school could educate them for a future beyond sports. In fact, if we could really look into what is going on, it is likely the kids no longer do the class work, or even attend class and get credits.  Again, this is professionals looking for a payday.  At LU, it is not quite this extreme like it is a most assuredly is at the two largest state schools in Texas, but is is moving closer to that all the time.   For me, it is taking the fun out of college athletics.  I have not really watched pro sports in quite some time, with the exception of the Super Bowl, or the baseball playoffs if the Astros are in it. Or if I get invited to an Astros game and I am not paying.  There is no "for the love of the game" left in sports for the most part.   Pretty jaded outlook, but that is how I am seeing it after close to 60 years of being a sports fan.  

In the age of NIL I think the type of coach Lamar needs has changed.  Since players are lured in with money they need someone with great coaching skills.  My guess is there's a lot of coaches out there under the radar which fit that bill.

We need a batting tee